Tata Safari is one of the most iconic SUVs the Indian carmaker has ever made. Obviously, the company’s decision to pull the plug on Safari last year had disappointed many fans across the country. But a few days ago, Tata motors shared a video on its social media handles, reminiscing Safari’s achievements in India and how it wished the SUV was still around. But little did we know that the carmaker had plans to resurrect the Safari brand. Tata Motors today announced that it will launch all-new Safari SUV this year. Now, just to clarify things, the company noted that it will revive the Safari brand with the SUV that has been codenamed Gravitas. Yes, what was revealed last year at the Auto Expo as Gravitas is now being christened Safari. As noted by Tata Motors, the new Safari will start reaching the showrooms this month and bookings too will commence soon.
The Legend, Reborn.
The perfect combination of Design, Versatility, Comfort & Performance, is here.
The All- New Tata Safari. Get ready to #ReclaimYourLife
Arriving in showrooms this January. pic.twitter.com/Bz3PuR5mp3
— Tata Motors Cars (@TataMotors_Cars) January 6, 2021
Shailesh Chandra, President, Passenger Vehicles Business Unit, Tata Motors, said, “We are proud and elated to re-introduce our flagship SUV–Safari. The Safari, an iconic brand with a strong following, has been the most sought after SUV on Indian roads for well over two decades. In its new avatar, the Safari will appeal to the socially active, fun-loving customers who seek out unique experiences and adventure. Its design, performance, versatility, features, and long lasting build quality, reinforce the SUV lifestyle to provide unending pleasure. We are confident that the launch of the Safari will once again re-energise the market, amplifying its cult status.”